Cookie Policy
Last Updated: December 5, 2025
This Cookie Policy explains how Media Matter ("we," "our," or "us") uses cookies and similar technologies when you visit our website and use our services. This policy should be read together with our Privacy Policy.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies can be:
- First-party cookies: Set by Media Matter directly
- Third-party cookies: Set by external services we use
- Session cookies: Temporary cookies deleted when you close your browser
- Persistent cookies: Remain on your device until they expire or you delete them
2. Why We Use Cookies
We use cookies and similar technologies for several purposes:
- Essential functionality: To enable core features like authentication and security
- Performance: To understand how you use our service and improve it
- Preferences: To remember your settings and personalize your experience
- Analytics: To analyze usage patterns and measure effectiveness
- Marketing: To show relevant content and measure campaign performance
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be disabled. They include:
| Cookie Name | Purpose | Duration |
|---|---|---|
| mm_session | Maintains your login session | Session |
| mm_csrf | Security token to prevent cross-site request forgery | Session |
| mm_consent | Stores your cookie consent preferences | 1 year |
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website:
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes unique users | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
| mm_analytics | Tracks page views and feature usage | 1 year |
3.3 Functionality Cookies
These cookies remember your preferences and settings:
| Cookie Name | Purpose | Duration |
|---|---|---|
| mm_theme | Remembers your theme preference (light/dark) | 1 year |
| mm_language | Stores your language preference | 1 year |
| mm_timezone | Remembers your timezone setting | 1 year |
3.4 Marketing and Advertising Cookies
These cookies are used to deliver relevant advertisements and measure campaign effectiveness:
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel - tracks conversions and builds audiences | 3 months |
| _gcl_au | Google Ads - stores conversion data | 3 months |
| mm_source | Tracks where visitors come from | 30 days |
4. Third-Party Services
We use the following third-party services that may set cookies:
4.1 Analytics
- Google Analytics: Provides insights into website usage and performance
- Hotjar: Records user interactions to improve user experience
4.2 Marketing
- Facebook Pixel: Tracks conversions and enables retargeting
- Google Ads: Measures advertising effectiveness
- LinkedIn Insight Tag: Tracks conversions from LinkedIn ads
4.3 Communication
- Intercom: Provides customer support chat functionality
- Mailchimp: Manages email communications
5. How to Manage Cookies
5.1 Browser Settings
Most browsers allow you to control cookies through their settings. You can:
- View and delete cookies
- Block all cookies
- Block third-party cookies
- Clear cookies when you close your browser
Learn how to manage cookies in popular browsers:
5.2 Cookie Consent Tool
When you first visit our website, you'll see a cookie consent banner. You can:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences by category
You can change your preferences at any time by clicking the "Cookie Settings" link in the footer.
5.3 Opt-Out Links
You can opt out of specific tracking services:
6. Impact of Disabling Cookies
If you disable cookies, some features may not work properly:
- You may not be able to log in or maintain your session
- Your preferences and settings won't be saved
- Some personalization features won't function
- We won't be able to improve the service based on usage data
Strictly necessary cookies cannot be disabled without severely affecting the service.
7. Do Not Track
Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you don't want to be tracked. We currently do not respond to DNT signals, as there is no industry standard for how to interpret them.
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in:
- The cookies we use
- How we use cookies
- Legal requirements
- Our business practices
When we make changes, we will update the "Last Updated" date at the top of this policy. Significant changes will be communicated through our website or by email.
9. More Information
For more information about cookies, visit:
10. Contact Us
If you have questions about our use of cookies, please contact us:
SIA Niit Solutions
Email: [email protected]
Address: Raunas iela 5, Riga, Latvia